Hello. We are ivysmit.
Each one of our team members has been a client. Powerful insights gleaned from this experience have shaped how we work and how we’re structured. We’re different and we’re designed to serve you well.
We’re startup friendly.
Amazing Websites & Maintenance
We are a service-inspired creative and marketing agency.
What we do is inspired by you.
Master plan. Grand design. Game plan. Action plan. Whatever your smit, we use powerful consumer and shopper insights that lay a foundation for all creative thinking and positioning to drive brand relevance. We help manage your communication process for effectiveness and efficiency through the tracking and measuring of results.
Brand stewards and guardians. An objective opinion from a trusted source. We offer one without trying to replace your partner agencies. We also act as an extension of your marketing team when the resources internally aren’t always there.
Content creation & copywriting
Authentic storytelling. Passion. Tugging at heartstrings. We help stimulate interest for your product or service through the creation of copy for print, digital, shopper, experiential or online material – including videos, blogs, and social media platforms.
Creative & design
Vision. Brainchild. Big ideas. We generate breakthrough, integrated concepts across different communication platforms that are rooted in insights, and we bring them to life through design. We also create your brand’s visual vocabulary to tell another important story through consistency. We design visual identities, brand standards, sales collateral, point-of-purchase materials, training materials, presentations, and packaging.
What we do
An approach unlike other agencies.
We apply laser-like focus to your single most important thing (smit) and bring it to life (ivy) through relevant marketing tactics and passion.
We’re different in that better way
Our guiding vision.
Treat others as you would like to be treated. You’ll see this in our service style, our sense of urgency, our work ethic, and in our billing and briefing practices.
Some clients consider us their ’back pocket go-to’ for anything and everything
We are here for anything from a single task when capacity is an issue with your current roster or to act as your lead strategic agency.
The ability to provide services to you is a humbling one. We know there are other options out there. As previous clients ourselves, one of our frustrations came from having to figure out which agency to work with for what, and the integrity of the consistency of messaging and tone that was potentially compromised because of that. We’re not suggesting you have to work differently, but we work differently in order to be relevant to your evolving needs.
Need help with your killer presentation, TED talk, Investor Deck, GoFundMe campaign pitch, or Sales Deck for your sales team?
We create corporate messaging that will tell stories that inspire your audience. We will build your messaging and presentation tools that will help you close deals, build partnerships, and knock investor's socks off.
Big Agency, Small Agency, Just Right Agency.
“Our clients don't pay for font changes.”Font ChangesIvysmit Difference #1
“Our clients like working with agency partners who were once clients themselves.”EmpathyIvysmit Difference #2
“Our clients know that creative changes can be done on the fly and not in two weeks.”Studio ChangesIvysmit Difference #3
“Our clients are invited to our creative brainstorming sessions.”CollaborationIvysmit Difference #5
“Our clients like clarity because an AD is like a joke. If you have to explain it, it is not that good.”FunIvysmit Difference #5
Strategist. Storyteller. Agency owner. Adhacker.
I’m a hybrid of a strategic marketer and a creative thinker. At my core, I’m intuitive. My mom says I was like that as early as the age of 3. (Thanks mom). I believe in taking risks. I gravitate to other visionaries, and to those who are brave, who want to make a difference, who think positively and with passion – in a way that moves the business a mile, not a meter.
I love underdogs. Re-positioning brands. Launching brands. Turning soft results into something legendary.
I’ve spent the lion share of my career on client side. Now, as an agency owner, I’m able to bring those insights into my current service offering to enable a relationship with clients that is different.
Inventing the laundry detergent puck before Tide did (There is a video out there if you Google it, Ivey School of Business, 1996), creating Monday Girls’ Night & Wednesday Date Night at Milestones to put the brand back on the map and drive positive SSS (VP Marketing & Business Development, Milestones Restaurants), ideating and creating the Maxim partnership, with properties including Golf, Mansion, & the Search, driving the brand from #8 to #1 (Director of Marketing, Coors Light), Launching satellite radio in Canada (Director of Marketing & Field Marketing, XM Satellite Radio), and copywriting radio, print, and digital whilst leading Strategy (6 years on the agency side at small, medium and large shops).
Our unique perspective.
We want to pay it forward with 10% of client billings donated in services to the charity of choice that your company supports. In the old days we put coins in a collection box. Today our Smit+ model is a single scalable example of how we can make an exponential difference together.
The Smit+ model is very simple. If it matters to you, it matters to us. Smit+ allows us to personally invest in things that are important to you. We are passionate about making a difference, not just for brands, but for people in need.